Search Marketing Strategists
SOC: 15-1199.10
Description:
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
National Salary Information:
Hourly Statistics:
Annual Statistics:
Source: Bureau of Labor Statistics 2015 wage data.
Employment Projections:
233,000 employed
240,800 employed
Source: Bureau of Labor Statistics 2015 2014-2024 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2014-2024). "Projected job openings" represent openings due to growth and replacement.
Alternate Titles:
Job Zone Four: Considerable Preparation Needed
Experience:
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education:
Most of these occupations require a four-year bachelor's degree, but some do not.
Job Training:
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Required Skills:
Knowledge Used:
Tasks:
Tools & Technology:

computer and mathematical
industry stats
SOC: 15-0000
Total Employed: 4,005,250
Average Annual Salary: $86,170
